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GOL celebrates 20 years: the airline that revolutionized aviation in Brazil

GOL is celebrating the 20th anniversary of its first flight, which has today made it the largest in the Brazilian domestic market. The challenge was enormous with the bold proposal for the new century: the first of Brazil’s low-cost/low-fare model. It would be entering a market already recognized for the high standard services provided by traditional companies such as TAM, TransBrasil, VARIG, and VASP. Another bold point at the time would be the introduction of new aircraft: the modern Boeing 737 Next Generation, which were launched a few years earlier. Therefore, GOL would start operations with the 737-700, which were only operated by VARIG in Brazil. However, with the doubt: what would GOL be able to deliver to compete in the domestic market? With low-cost/low-fare, GOL would be the pioneer in Brazil to popularize air transport through cheap tickets and very simple on-board service for thousands of people to fly for the first time right in their first flights years. – https://contatoradar.com.br/2021/01/gol-comemora-20-anos-a-cia-aerea-que-revolucionou-a-aviacao-no-brasil/