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Emirates to create NFTs and metaverse experiences for customers and employees

Emirates will soon launch NFTs and exciting experiences in the metaverse for its customers and employees. The airline, which has earned a reputation for its innovative products and customer-centric services, announced its plans to create unique branded experiences in the metaverse, in addition to collectible NFTs and utility-focused NFTs. The first projects are already underway, with launch scheduled for the next few months. Emirates also announced that the Emirates Pavilion at Expo 2020 will be transformed into a hub of innovation, bringing together talent from around the world to carry out the airline’s future-focused projects, including projects related to metaverse, NFTs, and Web3. Sheikh Ahmed bin Saeed Al Maktoum, President and Chief Executive Officer of the airline and Emirates Group, said, “Dubai and the UAE are pioneering the digital economy, with a clear vision supported by practical policy and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection (…) Emirates has always embraced advanced technologies to improve its business processes, enhance customer offerings, and enrich employee skills and experiences (…) We are excited about the opportunities in the digital space of the future, and we are making a significant investment to develop products and services using advanced technologies that will drive revenue, brand experience, and business efficiency. – https://www.aeroflap.com.br/emirates-criara-nfts-e-experiencias-no-metaverso-para-clientes-e-funcionarios/